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Speaker Bos

Peter J. Pitts Peter J. Pitts
Center for Medicine in the Public Interest

Peter Pitts is President of public policy institute, the Center for Medicine in the Public Interest and Partner/Director of Global Healthcare at Porter Novelli. From 2002-2004 Peter was the FDA’s Associate Commissioner for External Relations, serving as senior communications and policy adviser to the Commissioner. He supervised the FDA's Office of Public Affairs, Office of the Ombudsman, Office of Special Health Issues, Office of Executive Secretariat, and Advisory Committee Oversight and Management. He served on the agency’s obesity working group and counterfeit drug taskforce and is a Special Government Employee (SGE) consultant to the FDA’s Risk Communications Advisory Committee.


His comments and commentaries on health care policy issues regularly appear in The New York Times, The Los Angeles Times, The Washington Post, The Wall Street Journal, The Financial Times, Health Affairs, The Boston Globe, The Washington Times, The Chicago Tribune, The Chicago Sun Times, The San Francisco Examiner, Investor’s Business Daily, The Baltimore Sun, The Economist, Nature Biotechnology, The Journal of Life Sciences the BBC World Service, Fox News, and The NewsHour with Jim Lehrer, among others.


His book, Become Strategic or Die, is widely recognized as a cutting edge study of how leadership, in order to be successful over the long term, must be combined with strategic vision and ethical practice. He is the editor of Coincidence or Crisis, a discussion of global prescription medicine counterfeiting and Physician Disempowerment:  A Transatlantic Malaise.


He has served as an adjunct professor at Indiana University’s School of Public and Environmental Affairs and Butler University. A graduate of McGill University, he is married to Jane Mogel, and has two sons.

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Jill GriffithsJill Griffiths
Vice President and Head of Market and Clinical Communications
Aetna, Inc.

Jill Griffiths is Vice President of Market and Clinical Communications
for Aetna.  She is responsible for developing thought leadership campaigns that highlight Aetna’s clinical leadership, and developing internal and external communications in support of Aetna’s products, business initiatives and corporate giving campaigns.  Jill leads the business communications and regional PR teams, in addition to heading up the provider communications, promotions and education team.  Based in Hartford, CT, she directs a staff of six communications professionals responsible for a majority of the media campaigns promoting Aetna’s leadership in consumerism, transparency, health benefits literacy, and clinical value. 


Jill co-leads Aetna’s health literacy initiatives with the company’s chief medical officer, is co-chair of the health literacy task force for America’s Health Insurance Plans, and participates on the oral health literacy advisory group for the American Dental Association.


Previously, Jill was Vice President of Business Communications.  She has been Assistant Vice President and director of Health Public Relations for Aetna, where she handled media relations for the health business of Aetna, and directed the regional public relations managers.  Jill joined U.S. Healthcare in January 1996 as director of public relations, after managing the U.S. Healthcare account for Foote, Cone & Belding and the Tierney Group, Philadelphia, PA. 


Jill holds a B.A. in English Literature with a minor concentration in Business Administration from Ursinus College and has completed continuing education courses in advertising and public relations at Villanova University.

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Marcee Nelson Marcee Nelson
President and Founder
Pink Tank
a division of GSW Worldwide

Marcee is the President and Founder of Pink Tank, a division GSW Worldwide. Pink Tank specializes in influencing the female influencers of healthcare.


Marcee joined GSW in 2004 to lead the Women's Health Group. In 2005 she was named executive creative director of the Columbus office. During that time she and her team developed a point of view on connecting women and health that became the Pink Tank division of GSW in January 2008.


From insight mining through creative execution, Pink Tank has created a path to help healthcare brands find the female voice that resonates more deeply with women professionals, patients, caregivers and consumers.


In addition to her experience with pharmaceutical companies such as Eli Lilly & Company, Wyeth and Bayer, Marcee brings more than 20 years of consumer advertising experience at major Chicago agencies,  J.Walter Thompson and DDB.  She has worked on a diverse group of consumer brands, including Kraft Foods and General Mills.  Marcee has extensive experience in building brands and creating marketing efforts to and about women.

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Kate Caldwell

Kate Caldwell
SVP, Group Strategic Planning Director

Kate Caldwell is a marketing/advertising strategist skilled in brand development, integrated marketing communications, strategic planning and marketing research. During her 25+year career, Kate has worked with a wide range of industries, leading strategic planning and marketing research efforts for a diverse list of clients.


For the past several years, Kate has worked with Draftfcb/ Chicago Consumer Health on the Johnson and Johnson, Abbott, Baxter, GlaxoSmithKline, and Kaiser Permanente accounts. She has been instrumental in helping teams understand today’s healthcare consumer, and the way in which they interact with professionals, manage their own care and make health decisions.

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Gretchen Goffe-Wagner

Gretchen Goffe-Wagner
SVP, Consulting Practice

Gretchen is SVP, Brand Planner and manages the strategic consulting business at Pink Tank, a division of GSW Worldwide. Finding the key that changes consumer's perspective on a brand from “Why?” to “Why Not?” is a passion for Gretchen. 


Gretchen joined the consumer division of GSW in 2001 and developed Pink Tank’s proprietary insight mining techniques and brand development philosophies that transform products women buy into brands women join. Once a brand is developed, Pink Tank identifies ways your brand can create a long-term relationship with female patients or caregivers


Gretchen’s 20 years of experience includes 10 years in senior positions on the client side, leading product development and marketing strategy for product lines, repositioning brands and developing launch campaigns. She has worked with over 25 OTC and Rx women’s health products including nutritional supplements, skin care, breast cancer prevention, hot flash treatment, incontinence, HPV, and osteoporosis. Gretchen has a degree in marketing and business management from Cornell University.

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Scott BennettScott Bennett
National VP, Marketing
American Cancer Society

Scott Bennett is the National Vice President of Marketing at the American Cancer Society (ACS) in Atlanta, GA. After more than twenty years in the private sector, working in senior management roles in telecommunications, marketing research, and the advertising industry, Scott followed his passion and in 2007 moved his family from their long-time home in Dallas to join the Society and further support its lifesaving mission.


As the Society’s Chief Marketing Officer, Scott is responsible for marketing strategy, customer insight and experience, cause branding, and internet and new media ventures. In his brief tenure at ACS, he has established the Society's unique value proposition which positions the American Cancer Society as The Official Sponsor of Birthdays. Scott also introduced the Choose You movement, the Society's first cause branding effort which targets cancer prevention, and encourages women to put themselves and their health first.


Scott is an undergraduate of the University of Texas in Austin. He lives in Marietta, GA with his wife and three children. His oldest daughter is a childhood cancer survivor, and is now attending Mercer University, and is expected to graduate on time!

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Laurel KennedyLaurel Kennedy
Author, The Daughter Trap
Age Lessons

Author Laurel Kennedy lived The Daughter Trap for years, dealing with a mother who had dementia and a father with congestive heart failure.  Like you, she’s negotiated with siblings, argued with professional caregivers, lobbied with doctors and tried to make her parents’ last years joyful and fulfilling. The Daughter Trap represents the collective wisdom of 200+ caregiving daughters—what they wished they knew about elder care before taking it on, what they learned by doing it and wanted to share, the price they paid because of it, and what’s on the horizon for the next wave of caregivers.


As founder of the “thinking firm” [part think tank and part consulting firm] called Age Lessons, Laurel has become an acknowledged authority on multi-generational issues and an advocate for mature consumers. Her passionate and articulate defense of the Boomer dilemma has made her a popular interview and presenter, appearing on national television including CNBC and Comcast TV, Talk Network Radio, as an expert witness in the Superior Courts, and as a keynote speaker before numerous industry and corporate forums.


Laurel’s opinions and innovative solutions have garnered headlines in a variety of media including Yahoo! Finance,,,, the Copley News Service, Irish Times, Dallas Morning News, Hollywood Reporter Advertising Age, Chamber of Commerce Magazine and Consumer Insight to name a few.


Currently, Laurel is putting the finishing touches on a national study about ageism in the workplace and wrapping up her book titled The Daughter Trap [St. Martin’s Press, spring 2010], which explores the quandary of Boomer women caring for elderly relatives. The Daughter Trap has a simple premise: America needs to do for elder care in the 21st century what it did for child care in the 20th.


As a senior executive with Edelman Worldwide and Ketchum, Laurel’s marketing and communications work for clients like Johnson Wax, Keebler, Kraft, Kellogg, Nielsen, Quaker Oats, Pepsi, Sara Lee and the YMCA has won dozens of accolades including National Telly Awards, Silver Anvil Awards [PRSA], Golden Trump Awards [PCC], IABC Awards, Addy Awards [AAF], Davey Awards [IAVA], Gold Mercury Awards and CIPRAs. She holds the MBA with honors from the world-ranked University of Chicago Graduate School of Business, where her honors thesis explored the impact of gender differences on field sales performance.

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Leslie Schrader Leslie Schrader
SVP, Director, Consumer Health & Wellness Practice

Leslie Schrader has more than 14 years of public relations agency experience characterized by hands-on leadership of multiple award-winning consumer health campaigns. She converted an interest in consumer health and wellness into a dedicated health specialty practice and established a noteworthy client roster of pharma, OTC and household-name brands. In 2008, Leslie played in integral role in Ketchum's launch of Well-Connected, a specialty offering that draws from the agency’s expertise and influencer relationships in the food and nutrition, healthcare, and brand marketing spaces to help companies develop compelling high-impact health and wellness campaigns that drive behavior change among consumers.


Leslie oversees programming on behalf of Aetna, The Clorox Company, Kellogg and Kraft, and provides client counsel to consumer health and wellness teams across the Ketchum network. Her experience also includes having led public relations campaigns for some of America’s most recognizable over-the-counter brands. Leslie’s ability to actualize some her clients’ biggest concepts makes her an invaluable asset to the teams and to the advancement of her clients’ business objectives.


Leslie has particular expertise in maximizing traditional and nontraditional communications channels to target consumer segments, building brand preference and influencing brand choice. Outside of traditional media outlets, she has helped clients reach their target audiences by identifying and developing influencer relations, such as the development of coalitions, advisory boards and spokespersons, and utilizing interactive digital media, such as viral video and blogs. Leslie has proven success in leveraging the power of strategic partnerships and grassroots action to help her clients achieve their consumer health and wellness goals. Her experience with integrated planning, including advertising, consumer promotions and interactive, makes her a valued partner in executing cohesive campaigns.


Leslie received her Master of Arts in Public Communications from American University and a Bachelor of Arts in English, with minors in Political Science and Women’s Studies, from Gettysburg College. She lives in Chevy Chase, MD, with her husband and two young daughters.

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Karen Carr Karen Carr
VP, Strategic Growth and Innovation
imc² health & wellness

As Vice President of Strategic Growth and Innovation for imc²'s health & wellness practice, Karen Carr brings nearly 20 years experience working with some of the world’s leading healthcare companies and brands—providing strategic planning, business innovation, and people and change management services aimed at driving trusted relationships, shareholder value, and business results.


Having led the firm’s pharmaceutical practice in 2007 and 2008, Karen returned to imc² in June 2009 to help launch imc² health & wellness.  Formerly, Karen was an associate partner and vice president of Strategy for Rosetta Marketing. During her three-and-a-half years with Rosetta, she led and guided the integrated marketing strategy development and measurement for all pharmaceutical brands and franchises in Rosetta’s online portfolio of clients. 


Karen has provided integrated, online, and offline strategic marketing counsel to Fortune 100s, as well as mid-tier players and companies, across a wide variety of industries—all aimed at driving bottom line impact via acquisition, retention, and growth strategies that align with her clients’ brand goals while facilitating multi-function client and agency teams in the adoption and change management processes critical for corporate adoption and success. Clients under Karen’s leadership have included Blue Cross Blue Shield, Anthem, Aetna, GlaxoSmithKline, Bayer Incorporated, Pfizer, AstraZeneca, Johnson & Johnson, Allergan (Botox Consumer), Eli Lilly and Company, MiniMed, and TAP/Abbott Laboratories.   


Karen graduated magna cum laude with a dual B.A. in French and English from the University of Pittsburgh.

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Karen Carr Leigh Householder
Digital Brand Strategist
GSW Worldwide

Leigh Householder is a digital strategist with Pink Tank, a special division of GSW Worldwide focusing on women and health. She crafts brand strategy and insight with a specific focus on socializing brands in the interactive space.

Leigh is also a member of iQ, the digital lab of GSW Worldwide. With a multidisciplinary innovation team, she brings bold, break-through innovations to our clients in fast-changing areas like mobile, social and tablet computing.

Prior to joining GSW Worldwide, Leigh was a strategy director at Ologie, where she helped clients craft compelling, authentic stories and connect with diverse audiences and digital, environmental and social media.

Leigh has worked in digital strategy and account leadership at leading advertising agencies in Chicago and Columbus. She has spoken about trends and social media at national and regional conferences for PRSA, AMA, ACUHO-I, American Society of Association Executives, and others. She contributes to many publications, including MedAdNews, Financial Times, Marketing Vox, DMI Review, The Social Path, AdWeek, and Business First.

Leigh is author of the popular blog, recognized as one of the top 150 industry blogs by Advertising Age in 2007 – 2009. She is the editor and publisher of two our agency blogs – WhatsYourDigitaliQ, named one of Facebook’s top 50 healthcare blogs, and, which bring together the ideas of 15 clinicians, creatives, strategists and executives.

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Karen Carr Heather Mauriello
Associate Director, eMarketing
Women's Healthcare, Bayer Healthcare Pharmaceuticals

Heather Mauriello, Associate Director in the eMarketing Department at Bayer Healthcare Pharmaceuticals, currently supports the Women’s Healthcare Division. Heather leads formulating and strategizing digital and online strategies for all customer sets.


Heather has been in Marketing for 14 years, focusing within pharma and online specialties, both Corporate and Agency side.  Projects Heather lead throughout her marketing experience are digital launches, relationship marketing campaigns, intranet portals, website development, Facebook and search strategies.  


Working within Women’s Healthcare is a passion for Heather.  Other category experience throughout her career includes vaccines, oncology, ADHD, Alzheimer’s disease, transplantation, asthma/allergy, skin care and hypertension.


Early in her career, at the age of 22, Heather started her own advertising agency specializing in business to business advertising strategies. 


Heather enjoys spending time with her family.  Her 5 year old son and 1 ½ year old daughter keep Heather and her husband on their toes!

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