Hot Headlines

Invigorating the Health Economy

Today’s Chicago Woman, November 2, 2010

Strike That Emotional Chord With Consumers With ‘Gentle Collisions’
Ad Age, November 2, 2010

Turning Vitamins Into Aspirin: Consumers and the “Felt Need”
Fast Company, November 2, 2010

Diabetes Rates Expected to Soar

Time, Healthland, October 22, 2010

In Treating Cancer, Insurer Tries New Way to Pay Docs
The Wall Street Journal, October 20, 2010

Sanofi-Aventis Keeps Optimedia
Brandweek, October 20, 2010

World’s Largest Pharma Focus Group Conducted in September

Marketing: Health, October 15, 2010

Market Your Health-focused Message Through Schools

Engage: Moms, October 6, 2010

POM ads to promote sexual benefits of pomegranate
USA TODAY, October 4, 2010

Side Effects May Include Lawsuits
The New York Times, October 2, 2010

Walmart, Humana Launch ‘Part D’ Plan

Marketing Daily, October 1, 2010

Glaxo Aims to Snub Out ‘Dissolvable’ Tobacco Items

The Wall Street Journal, September 26, 2010

Nestle to Develop Products to Treat Diabetes, Obesity
Bloomberg, September 27, 2010

Pfizer Launches Review of $700 Million Media Business
Ad Age, September 21, 2010

Aetna to fund landmark breast cancer study

Hartford Buisness Journal, September 16, 2010

Screening for Aortic Aneurysms... at Kmart!
WSJ Health Blog, September 10, 2010

Linking Back-to-School & Back-to-Health: Not So Simple
Promo, September 9, 2010

American Cancer Society Presents Case Study At M2W®-HC™
M2W®-HC™ News, September 8, 2010

‘Wellness’ Goes Mainstream
Brandweek, August 24, 2010

Pharma & Healthcare Marketing To Boomer Women Session Highlights M2W®–HC™

M2W®–HC™ News, August 12, 2010

Zoom Media Adds LA Fitness to DO Network
Media Daily News, August 10, 2010

FDA Warns Drug Manufacturer Over Facebook Marketing Strategy
All Facebook, August 9, 2010

Girl Power and Healthcare Marketing

SB Wire, August 5, 2010

Women’s Pharma & Healthcare Marketing Sessions Highlight M2W®–HC™

M2W®–HC™ News, August 3, 2010

Is Vitaminwater Really a Healthy Drink?
Time, July 30, 2010

Novartis Exec: Golden Age Of Generic Biotech Drugs Is Coming
Forbes.com, July 26, 2010

Aetna, CVS enter pharmacy pact
Hartford Business Journal, July 28, 2010

Vitaminwater's Marketing Violates FDA Policy
Hartford Courant, July 24, 2010

Americans don't know how many calories to eat to lose weight, survey says
Bloomberg, July 7, 2010

"I understand your frustration."
Marketplace From American Public Media, July 6, 2010

Stressed out are running for their sanity, helping retailers
Seattle Times, July 3, 2010

Pfizer CEO Demands Healthcare Innovation
MediaPost's Marketing News, June 9. 2010

Script in hand, Boomer women sleep on it, ask friends before filling
Medical Marketing & Media, June 8, 2010

Getting Our Facts Straight About Pharma Marketing
MediaPost's Marketing: Health, May 14, 2010

Pharma: Socializing in a Straightjacket
Brandweek, December 7, 2009

Shops Chase Tylenol, Motrin
Brandweek, December 4, 2009

Ad Groups Fight Tobacco Act
Brandweek, December 1, 2009

Meredith: Retrans Deals Increase Revs, Breakout Health Magazine Wanted
Media Daily News, November 20, 2009

Health Site Sharecare Recruits Dove, Dr. Oz for 2010 Launch
Ad Age, November 10, 2009

A Brand Favored by Muscle Men Wants to Appeal to More Women
The New York Times, November 9, 2009

Kellogg Removing Antioxidant Claims From Cereal Boxes
Ad Age, November 4, 2009

Magazine Industry Hooked on Pharma
MediaWeek, November 1, 2009

FDA: P&G Unlawfully Marketed Two Vicks Products

Brandweek, October 30, 2009

Winn-Dixie To Sell Health Insurance In Fla.
Marketing Daily, October 28, 2009

Publishing Group Offers Data That's Good For What Ails Pharma Plans

Media Daily News, October 29, 2009

M2W®-HCT: Crossing the Social Media Line

M2W® E-ssentials, October 6, 2009

Billionaire Doc Offers $100 Million Guaranty to Re-Open Hospital
WSJ Health Blog, October 29, 2009

Selling Sickness: How Drug Ads Changed Health Care

NPR, October 13, 2009

Pain for Prescription Drug Ads: Are health searchers suffering?
emarketer.com, October 12, 2009

Lee National Denim Day Raises $4-$5 Million for Breast Cancer Research

M2W® E-ssentials, October 6, 2009

M2W®-HCT: Crossing the Social Media Line

M2W® E-ssentials, October 6, 2009

The Future of Healthcare is Social

Fast Company, October 5, 2009

Most babies born this century will live to 100

Hartford Business Journal, October 2, 2009

Ghirardelli's New Line of Chocolate Helps Raise Funds for Breast Cancer Research

M2W® E-ssentials, October 1, 2009

SC Johnson Becomes More Relevant to Families through Revamped Website

M2Moms® E-ssentials, October 1, 2009

Survey Finds Moms Feel Ignored by Health Care Policy-Makers

M2Moms® E-ssentials, October 1, 2009

Coke Puts Calories Front and Center

Brandweek, September 30, 2009

GNC seeks competitive edge with new store format

Drug Store News, September 30, 2009

Look Good...Feel Better Honors Women of Hope is Beautiful during Charity Gala

M2W® E-ssentials, September 29, 2009

Hologic CEO to Preside Over NASDAQ Opening Bell to Kick-Off "Promise to Me" Campaign

M2W® E-ssentials, September 29, 2009

Where Women And Healthcare Collide

M2W® E-ssentials, September 23, 2009

FDA to Hold Public Hearings on Social-Media Use

Ad Age, September 24, 2009

There's No Health Crisis In Japan, So Why Is There One Here?

Huffington Post, September 21, 2009

Promotion of Gardasil questioned

American Public Media, August 19, 2009

Main Line Health Center launches Women's Heart Inititiave

M2W® E-ssentials, August 18, 2009

Women's Dermatologic Society continues to educate women about sun safety
M2W® E-ssentials, August 11, 2009

MM&M announces Medical Marketing & Media Awards Finalists

MMM-Online, July 20, 2009

Diabetes Drug Maker Cautiously Enters Branded-Twitter Space
AdAge, July 13, 2009

Stress, Anxiety May Keep Women Smoking
National Public Radio, July 13, 2009

More Companies Adding On-Site Health Clinics
National Public Radio, July 13, 2009

DTC ads driving fewer to their doctors, says survey
Medical Marketing & Media, July 10, 2009

Three Ways Healthcare Brands Can Leverage Social-Media
MarketingProfs, July 7, 2009

An M.D. On How Money Drives Medical Testing
Wall Street Journal Health Blogs, July 7, 2009

ConAgra: Small diet tweaks mean big health benefit
Hartford Business Journal, July 6, 2009

Why Walgreens Is Building Its Own Universal Health-Care System
Fast Company, July 1, 2009

Bausch & Lomb Repositions ReNu Products
MediaPost MarketingDaily, July 1, 2009

GE teams up to market stem cell products
Hartford Business Journal, June 30, 2009

Top 10 Most Creative People in Health Care

Fast Company, June 15, 2009

Wellness Programs Targeted
Hartford Business Journal, June 24, 2009

Health Concern Is Opportunity Knocking
MediaPost MarketingDaily, April 7, 2009