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Marketing to
Women: How to Understand, Reach, and
Increase Your Share of the World's Largest Market Segment
Marti Barletta
Why do Best Buy stores offer “Personal
Assistants?” Why does MinuteClinic operate in Target
and Cub Foods stores? Why does Kimpton Hotels tie in with
the national Dress for Success cause? Why is the author
of this book called the “godmother” of the
new Volvo concept car?
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