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M2W-HC At-A-Glance

Learn What Works & Why
M2W®-HC™ — The Marketing Pharma & Healthcare To Women Conference will give you the know-how you need to increase your brand's emotional, cognitive and financial share of the largest, most lucrative, most active segment of the pharma & healthcare market... WOMEN... Women control over 85% of all consumer purchasing including every healthcare category.

M2W®-HC™ has evolved from the highly successful M2W® - The Marketing To Women Conference. M2W®-HC™ is specifically formatted to teach healthcare marketers.

Market Power:
  • Women make 90% of all consumer healthcare decisions
  • Women account for 93% of all OTC pharma purchases
  • Women account for 85% of all healthcare purchases
  • 66% of women feel misunderstood by healthcare marketers
  • Women process information and make purchasing decisions differently than men

The Best and The Brightest
M2W®-HC™ features the best speakers and the brightest minds with real world track records and the ability to show you how to successfully market your brand to today's woman. Connect with the savviest companies for 2 days of 360 learning on how to increase your sales to today's woman.

Presenters include nationally and internationally recognized women's marketing experts, pharma & healthcare marketing experts, women's pharma & healthcare marketing experts from research companies, media & ad agencies, and category leading brands worldwide.

content is created and guided by a market-savvy Conference Leadership Committee. The M2W®-HC™ program features keynotes, general sessions, workshops, receptions and special events. Highlights include case studies and how-to sessions on topics such as media, creative, research, packaging, purchasing habits and point of sale interaction.

Who Should Attend:
Senior level brand, marketing, advertising, promotion and PR execs employed in the following industries:

  • Hospitals
  • Group Medical Practices
  • Pharmacy / Retail Chains
  • Pharmaceutical Companies
  • Retirement Communities
  • Eldercare Facilities
  • Insurance Companies
  • HMOs & PPPO's
  • CPG

Attendance Benefits: Content & Connections
M2W®-HC™ will give you solutions, guidance, sources and resources and show you how to:
  • Increase your sales
  • Build market share
  • Maximize your marketing ROI

When you attend you'll enjoy direct access to marketing-to-women leaders. And you'll connect with marketers who face the same challenges you do through peer-to-peer networking in a collegial, stimulating, productive learning environment.