Saluting Women: America’s “Chief Health Officers”

Conference to address misunderstood female healthcare consumer
Women make 85% of healthcare purchases; 66% feel misunderstood by marketers

 

WASHINGTON, D.C., September 29, 2009 — As caretakers for themselves, their aging parents and their children, American women make 85% of all healthcare-related consumer purchases and spend an estimated $500 billion on healthcare. But 66% of women feel misunderstood by healthcare marketers, according to marketing experts.

To help build trust between healthcare brands and female consumers, experts and opinion leaders will convene here for M2W®-HC™…The Conference for Marketing Healthcare to Women, November 5-6, 2009 at the National Museum of Women in the Arts.

 

“Trust is the real currency in healthcare – earning it is done one detail at a time,” said conference speaker Mary Dean, President/Chief Creative Officer, KickSkirt, Inc. “What you Tweet, post or put on a shelf-talker is as important as a Super Bowl spot.”

 

“Hell hath no fury like a woman fooled into an unworthy health product,” Dean said. “And today’s woman is growing more skeptical. Whether she’s a mom protecting her family, or a Boomer protecting the quality of her next 50 years, health is serious business. Now more than ever, it’s vitally important to make your product or service worthy – then give that same energy to your marketing efforts.”

 

According to a 2007 survey by Burst Media, women go online for health information more often than men (83.5% vs. 72.4%). And, an astounding 90.1% of women between the ages of 25 and 34 search for health information online.

 

However, the healthcare industry has not fully caught up with the holistic and proactive attitudes of today’s female consumer, said conference speaker Dori Molitor, President & CEO, WomanWise.

“We are in changing times, with the economy, the war, and over 50% of the population not insured,” said Molitor. “With all this instability, we’re seeing big shifts in the female consumer’s mindset. They are changing their values and the way they’re living their lives and that has implications for every marketer, in every industry, including healthcare. Women are America’s Chief Health Officers.”

 

With more than 30 speakers and presenters from top brands and marketing agencies, M2W®-HC™…The Conference for Marketing Healthcare to Women is the premier marketing conference focused on the powerful, female healthcare consumer segment.

 

“This year’s conference will showcase the best thinking, newest research and most relevant case studies on the female health and wellness consumer,” said Nan McCann, President of PME Enterprises, LLC, producers of M2W®-HC™. “Because women account for 85% of all healthcare purchases and 93% of all OTC pharmaceutical purchases in this country, it’s crucial for marketers to understand the female healthcare consumer. Many are missing the mark, but our presenters will offer insights and practical solutions anyone can take back to the office and put into action.”

 

Associate Sponsors of M2W®-HC™ are Aetna, Draftfcb, Ketchum, KickSkirt, LifeScript.com, M2W® E-ssentials, Paramount Market Publishing, Pink Tank, Publicis and Saatchi & Saatchi Wellness; Hospitality Sponsors are The Hunter Miller Group, NBC Universal and WomanWise; Affiliate Sponsors are the National Woman’s Health Resource Center, WomenHeart, Look Good – Feel Better, Go Red for Women and The Center for Medicine in the Public Interest; Imc2 Health & Wellness is a Workshop Sponsor; Pharmacy Health Network, Women’s HealthCARE Television Network and Zeno Group are Showcase Sponsors; SNiPPiES is the Video Journalism Resource.

 

For complete conference schedules and registration information, please visit www.m2w-hc.com.