M2W®-HC™ 2012 Attendees will meet and learn from marketing leaders like these.
Check back soon for the 2012 Schedule!

Click here for a schedule PDF

PRE-CONFERENCE
Monday, November 15, 2010 All Pre-Conference functions are held at The Hard Rock Hotel Chicago

4:00 - 6:00

PRE-CONFERENCE WORKSHOP Sponsored by Publicis
M2W-HC Bootcamp: Everything a Marketer Needs to Know in 2 Hours!
Stephanie Ouyoumjian, EVP, Director of Strategy, Publicis

6:00 - 7:30

PRE-CONFERENCE RECEPTION Sponsored by Publicis

DAY ONE
Tuesday, November 16, 2010 All Conference sessions & activities are at the Chicago Cultural Center


7:30 - 8:30	REGISTRATION AND NETWORKING BREAKFAST Sponsored by WebMD

8:30 - 8:45	WELCOME Nan McCann, President, PME Enterprises, LLC & Founder M2W®-HC™

8:45 - 9:15	OPENING KEYNOTE Engaging Women Online: One Size Does Not Fit All Nan Forte, EVP, Consumer Services, WebMD and Editor in Chief, WebMD the Magazine

9:15 - 9:45	MARKETING RESEARCH It’s Careworthy, But is it Shareworthy? How to be the Health Brand Women Share Marcee Nelson, President/Founder, Pink Tank Gretchen Goffe-Wagner, SVP, Strategic Planning and Consulting Practice, Pink Tank

9:45 - 10:15	BRAND DIAGNOSTIC The Health and Wellness Brand Check-up: Are Brand Reality and Consumer Perceptions Ever the Same? Leslie Schrader, SVP/Director, Consumer Health & Wellness, Ketchum Global Healthcare and Brand Advocacy Laura Yost, Group Manager, Public Relations, The Clorox Company

10:15 - 10:45	NETWORKING BREAK Sponsored by Ketchum

10:45 - 11:15	INTEGRATED MEDIA MARKETING – A CASE STUDY Bayer’s 50th Anniversary of The Pill Campaign Karen Carr, VP, Growth & Innovation, imc² health & wellness Heather Mauriello, Associate Director, eMarketing, Women's Healthcare, Bayer Healthcare Pharmaceuticals Heidemarie Schnell, Deputy Director, YAZ Consumer Brand Marketing, Women's Healthcare, Bayer Healthcare Pharmaceuticals

11:15 - 11:45 11:45 - 12:30	LAUNCHING A NEW CAMPAIGN Changing the Culture and Consumer Mindset Scott Bennett, National VP, Marketing, American Cancer Society Workshops 1. Marketing On Fumes: A Bootstrap Marketing Discussion Cheryl McGrattan, Director of Public Relations, Nathan Littauer Hospital & Nursing Home Beth Hershenhart, Founder and CEO, Innovative Resources Group Alex Romanovich, Co-Founder, Acting Chief Marketing Officer, EuroSpaClub International 2. I Would Never Talk to MY Mom That Way (and That’s a Good Thing)! Melissa Skabich, Account Supervisor, Coyne PR Linda Bernstein Jasper, Vice President, Coyne PR 3. Leveraging Search Ranking for Brand Recovery Chris Keating, Director of SEO, Performics

12:30 - 1:45	NETWORKING LUNCHEON Sponsored by Pink Tank Luncheon Keynote: Selling Health or Hope? Marketing to Women and the Affordable Care Act of 2010 Dr. Janet Taylor, Health Contributor, NBC News and CBS News

1:45 - 2:15	MOBILE MARKETING Are You Ready for the Next Revolution in Consumer Health? Kate Caldwell, SVP, Group Strategic Planning Director, Draftfcb

2:15 - 3:00	CASE STUDY PANEL – PARTNERSHIP MARKETING Engaging Dr. Mom… Jill Griffiths, VP, Communications, Aetna, Inc. Amy Cueva, Founder/Chief Experience Officer, Mad*Pow Chris Riedl, Senior Manager Strategy and Product Management, Aetna, Inc. Jake Flaitz, Director, Benefits & Human Capital, Paychex, Inc

3:00 - 3:30	NETWORKING BREAK Sponsored by Aetna

3:30 - 4:00	MULTI MEDIA COMMUNICATIONS The FDA and Social Media: What’s Next? Peter Pitts, President, Center for Medicine in the Public Interest, Partner/Director of Global Healthcare, Porter Novelli

4:00 - 4:30	Social Media Mashup Ask The Experts: Your Turn To Mix It Up With Social Media Mavens Moderated by Peter Pitts, President, CMPI & Partner/Director of Global Healthcare, Porter Novelli We’ll annex Peter Pitts’ session on the FDA and social media with input from a few other M2W®-HC™ presenters whose expertise includes integrating social media in consumer healthcare communications.

4:30 - 5:15	MARKETING PANEL – DIVERSITY & HEALTH LITERACY Marketing Health & Wellness to the New American Family Moderated by: Bonnie Worthy Ulman, Principal, The Haystack Group, Co-author, Trillion-Dollar Moms: Marketing to a New Generation of Mothers Panelists: Nadine Vogel, President, Springboard Consulting Cynthia Nelson, COO, Todobebe Najoh Tita Reid, SVP, Global Hue Thomas Tseng, Principal/Co-Founder, New America Dimensions

5:15 - 7:15	NETWORKING RECEPTION Sponsored by Draftfcb

DAY TWO
Wednesday, November 17, 2010 All Conference sessions & activities are at the Chicago Cultural Center



7:30 - 8:30	NETWORKING BREAKFAST Sponsored by Healthy Advice

8:30 - 8:45	WELCOME & FULL CIRCLE AWARD PRESENTATION Nan McCann, President, PME Enterprises, LLC & Founder M2W®-HC™

8:45 - 9:15	OPENING KEYNOTE Healthcare Marketers Heal Thyself! Simple Strategies For Creating Campaigns That Connect Rather Than Alienate Mary Dean, Founder & CCO, KickSkirt, Inc

9:15 - 10:00	BRAND MANAGEMENT – A CASE STUDY The Convergence of Trust and New Media—What’s a Brand to Do? Sharon Callahan, CEO, The Vue Group Loreen Babcock, CEO, Unit 7 Carrie Craigmyle, SVP, Group Account Director, PHD Network Maureen Mullen, Director of Research & Advisory Services, L2 Think Tank

10:00 - 10:30	MARKET TRENDS Hear Me. Know Me. Move Me: What You Need to Know About Engaging Women in 2011 Monique da Silva, EVP, Head of North America Healthcare, Ogilvy Public Relations Worldwide

10:30 - 11:00	NETWORKING BREAK Sponsored by Ogilvy PR

11:00 - 11:30	ON-SITE MARKETING Don’t be Fooled by Demographics Scott Nesbitt, EVP, Analytics and Information, Healthy Advice® Networks

11:30 - 12:00 12:00 - 12:45	MARKETING TO MID-LIFERS Six Secrets to Reaching Boomer Women: Help Them Help Themselves Laurel Kennedy, President, Age Lessons; Author, The Daughter Trap – Taking Care of Mom and Dad…And You Workshops 1. Marketing On Fumes: A Bootstrap Marketing Discussion Cheryl McGrattan, Director of Public Relations, Nathan Littauer Hospital & Nursing Home Beth Hershenhart, Founder and CEO, Innovative Resources Group Alex Romanovich, Co-Founder, Acting Chief Marketing Officer, EuroSpaClub International 2. I Would Never Talk to MY Mom That Way (and That’s a Good Thing)! Melissa Skabich, Account Supervisor, Coyne PR Linda Bernstein Jasper, Vice President, Coyne PR 3. Leveraging Search Ranking for Brand Recovery Chris Keating, Director of SEO, Performics

12:45 - 2:00	NETWORKING LUNCHEON Sponsored by imc2 Round Table Discussions & Keynote

2:00	CLOSING REMARKS