Speakers and Sessions

M2W®-HC™ is a two-day conference featuring a series of general sessions, keynotes, case studies and roundtable discussions. Breakfast, lunch and breaks on both days, as well as receptions on Wednesday and Thursday evenings, add to the collegial ambiance and will help you maximize your networking and peer-to-peer learning opportunities.

 

Click on the blue session titles to read the session descriptions. Click here for a downloadable PDF of the schedule.

  PRE-CONFERENCE
Wednesday, November 4, 2009 All pre-conference functions are @ the Marriott at Metro Center
   
  4:00 - 6:00 Pre-Conference Workshop - Grand Ballroom Salon A
Overcoming Social Media Anxiety Disorder: A Comprehensive Treatment Plan for Social Media Participation and Success
Amber Benson, VP, Strategy, imc2 Health and Wellness
  6:00 - 7:30

Pre-Conference Reception

Junior Ballroom Salon A
   
  DAY ONE
Thursday, November 5, 2009 All Conference sessions and activities are @ The Museum of Women in the Arts
 
   
7:30 - 8:30 Registration and Networking Breakfast
   
8:30 - 8:45

WELCOME

Nan MCann, President, PME® Enterprises LLC and Founder, M2W®-HC™

   
8:45 - 9:15

OPENING KEYNOTE
Honesty… The Dr. Nancy Policy

Dr. Nancy Snyderman, Chief Medical Editor, NBC News
   
9:15 - 10:00

NEW RESEARCH/MARKETING INSIGHTS
A Healthcare Marketers’ Guide to Creating Contagious Ideas That Change the Conversation Among Women

Stephanie Ouyoumjian, SVP, Director of Strategy, Publicis

   
10:00 - 10:30

CASE STUDY
The Pursuit of Health and Wellness In Today's Economy: Has the Consumer's Need for Practicality Derailed The Pursuit?
Leslie Schrader, SVP, Director, Consumer Health & Wellness Practice, Ketchum

Roxanne Bernstein, Senior Brand Manager, Kraft Foods Inc.

Mary O'Connell, Director, Brand Relations, The Clorox Company

   
10:30 - 11:00 Networking Break
   
11:00 - 11:30 MARKETING HEALTHCARE TO BLACK WOMEN
Critical Condition: Culture and the Black Female Health Consumer
Pepper Miller, President, Hunter Miller Group
Dr. Janet Taylor, Health Contributor, NBC News - Today Show
   
11:30 - 12:00

NEW RESEARCH

What’s The Point of No Return? How to Make DTC/DTP Investments with Women Pay Off

Marcee Nelson, President & Founder, Pink Tank

Gretchen Goffe-Wagner, SVP Consulting Practice, Pink Tank

   
12:00 - 1:15 NETWORKING LUNCHEON
   
1:15 - 2:00

PARTNERSHIP MARKETING CASE STUDY

Selling the Message of Preventive Health - How Aetna Marketed Clinical Data on Folic Acid's Health Benefits to Young Women at Work

Moderator: Jill Griffiths, VP, Head of Thought Leadership, Clinical and Provider Relations, Aetna, Inc.
Panelists: Patricia Goldman, VP &CMO, March of Dimes; Dr. Marjorie Schulman, Sr Medical Director, Aetna, Inc.; Jake Flaitz, Director, Benefits & Human Capital, Paychex, Inc.

   
2:00 - 2:30 Social Media Marketing
The Social Media Maginot Line
Peter Pitts, President, The Center for Medicine in the Public Interest and Partner/Director, Global Healthcare, Porter Novelli
   
2:30 - 3:00

RESEARCH/CASE STUDY
Are You Listening? Getting the Insights Needed to Create a Deep Soul Connection with Today’s “Chief Health Officer”
Dori Molitor, President, WomanWise

Kara Ellinger, Director, Consumer Marketing and Business Development, UnitedHealthcare

   
3:00 - 3:30

Networking Break –  

   
3:30 - 4:00

NEW RESEARCH/MARKETING INSIGHTS
The Half Truths of Healthcare: What Women Aren't Telling You and What You Can Do About It
Mary Lou Quinlan, Founder/CEO, Just Ask A Woman

   
4:00 - 4:30

MARKETING INSIGHTS

From Heart Disease To Heartbreak: 10 Dos and Don’ts of Building A Successful Online Women’s Health Brand
Laurie Berger, VP/Editor-in-Chief, LifeScript.com
   
4:30 - 5:45

THE NEW AGE OF HEALTHCARE PANEL

Marketing in an Era of Healthcare Reformation & Transformation

Moderator: Fara Warner, Author, The Power of The Purse. Panelists: Mary Pietrowski, Director of Consumer and E-Marketing, Hologic; Peter Pitts, The Center for Medicine in the Public Interest; Grad Conn, Founder, Microsoft Health Vault

   
5:45 - 7:00 Networking & Meet the Speakers Reception
   
   
  DAY TWO
Friday, November 6, 2009 All Conference sessions and activities are @ The Museum of Women in the Arts
 
   
7:30 - 8:30 Networking Breakfast
   
8:30 - 8:45

WELCOME

Nan MCann, President, PME® Enterprises LLC and Founder, M2W®-HC™

   
8:45 - 9:30 OPENING KEYNOTE
PrimeTime Women™ - The Heartbeat of the Healthcare Market
Marti Barletta, Founder, The Trendsight Group, Author, Marketing to Women
   
9:30 - 10:00

HEALTH LITERACY

The Three Rs Meet The 5 Ps: Designing Health Literacy Marketing Products for Prevention

Lynn Sokler, Chief, Marketing and Communication Strategy Branch, National Center for Health Marketing, Centers for Disease Control and Prevention

   
10:00 - 10:30 MARKETING INSIGHTS
Mapping the Wellness Experience
Jim Joseph, Managing Director, Saatchi & Saatchi Wellness
   
10:30 - 11:00 Networking Break
   
11:00 - 11:30

NEW RESEARCH

Commitment Marketing: The Key to Sustaining Family Health
Jennifer Kaminski, SVP, Group Creative Director, Draftfcb
Kate Caldwell, SVP, Group Strategic Planning Director, Draftfcb

 


11:30 - 12:00

NEW RESEARCH/ MARKETING INSIGHTS

If They Can't Trust Oprah, Why Should They Trust You? Insights for Building a Health Brand Women Believe in During Tough Times
Mary Dean, President/CCO KickSkirt, Inc.

   
12:00 - 1:15

NETWORKING LUNCHEON –

Round Table Discussions  Tina Sharkey, Chairman/Global President, BabyCenter, LLC

   
1:15 - 2:15

HEALTHCARE FACILITIES PANEL
Marketing Healthcare Facilities & Services to Women Today

Panelists: Jill Fazakerly, Marketing Director, Methodist Healthcare; Vicki Amalfitano, VP Marketing & Planning, Brigham & Women’s Hospital; Susan Moss, VP, Communications, Kindred Healthcare; Mariana Iglesias, Senior Public Affairs and International Consultant, Mayo Clinic; Robert Jarboe, Executive Director, Practice Greenhealth

   
2:15 - 2:45

CLOSING KEYNOTE

The Perfect Nutritional Storm: How Inflammation Is Driving Obesity, Diabetes, Heart Disease and Breast Cancer and How Women Can Play A Major Role In Its Reversal

Dr. Barry Sears, Chairman, MedWell, Inc. and Author, The Zone

   
2:45 - 3:00

CLOSING REMARKS

Nan MCann, President, PME® Enterprises LLC and Founder, M2W®-HC™